Latest Trends of Web Designing

Web designing needs proper planning and dedication for making an appropriate website. It includes structure of site, information architecture, user-interface, navigations, layout, colours, fonts, and images etc. As you all know how websites becomes very very important for creating online presence and also to be successful in online market. So automatically web designing got huge importance. For creating any websites you should follow principles of designing because it has to meet the goals of a website owner.

1. Large Background Images:

As you all know sites like ecommerce store, blogs and businesses images plays most important role.  Because large images helps to attract more users towards your website. And also with using large images it becomes quite easy to convey a message or information to targeted audience.

2. Video Uses in Background:

Do you know why we use websites? Websites generally are story telling mediums and with using videos in websites it becomes quite effective way tell story. Because we can share our ideas, emotions, information to the visitor easier. We’ve already seen many times in websites where a business’s implementing video in their websites. In future this trend will grow even more with all new modern and latest technologies like 3D graphics and HD quality videos to build real lifetime experience.

3. Personal Branding:

Now, every single individual or business requires personal branding.  Personal branding all includes your identity, your image, relationships with other peoples (it can be your customers), vision and mission and also people’s opinion about you. So these all aspects you have to include while developing a website.

4. Mobile Friendly Websites:

We’ll aware of the fact, that from last few years’ mobile users are increased in huge numbers and it will increase even more and to be continued to grow further. So now all focus is shifted to mobile friendly websites. Mobile friendly, responsive websites are quite easier to go through with mobile devices.  

5. Modular Design or Grid Based:

Do you know modular or grid based design, also known as cards/tiles design?  This is not a new thing in web designing but it suited the most for getting more attraction and mainly for quality of reusable and very responsive-friendly with the tiles stack nicely on different screens and form a flexible layout that looks nice and clean on any screen size.

6. User Friendly:

For success of any website, usability is very important and you should always focus on it. Because user friendly websites provide a smooth user experience for visitors. So automatically it helps your site performance and increase chances of success.

7. Optimized:

Web designing is an important aspect in website performance and success. Optimized web designing provide best user experience to visitors. Optimized website is always useful for online promotions. It helps to increase sales and revenue for your business.

At Astral Kreations we provide all Web designing, web development, Pay-per-click (PPC), digital marketing, search engine optimization and social media optimization services efficiently and cost effectively.

How Pay-per-click (PPC) Advertising is useful?

What is Pay-per-click Advertising?

Pay-Per-Click (PPC) advertising is one of the fastest and effective ways to attract more targeted customers to your website. There are many PPC advertising tools available in the online market. Like Google AdWords, Yahoo Search Marketing, Facebook ads and others. In all available platforms of ppc advertising, Google adwords is the most popular ppc advertising programme. PPC advertising used to display ads of business owners in the sponsored/paid results section (top of the page) of search results pages and pays a fee each time someone clicks through the ad to their site.

Benefits of Pay-per-click (PPC)

1) Fast Results: As you all know businessmen or businesses always look for quick and instant results. PPC advertising programme is the fastest way to run an advertising campaign and get instant results. For example, if you have a website and want to run a PPC campaign, you can quickly create an adwords account, set up your ads and run them in your Google adwords or other network and start getting traffic. PPC is not like SEO, so you don’t have to wait too long for getting targeted traffic and leads for your site.

2) Expand Reach: PPC advertising campaign helps you to send more relevant traffic for your website. It also helps you to expand your online visibility and help you to establish your company as a leader and effective brand in your industry.

3) Provides Campaign Flexibility: PPC advertising campaign is so easy to measure, adapt or set up your campaign according to your budget. For example, suppose in your campaigning if a keyword isn’t working for your expected target or audience or you decide to target a different audience, a revision of the advertising components is achieved easily.

4) Crete Brand Awareness: Pay-per-click campaign is one of the most effective and fastest ways for creating and increasing your brand awareness online. PPC ads are always appearing predominately on the search results pages so whether searcher clicks or not, but still he/she get to know about your ppc campaign. So automatically it helps to increase your brand awareness.

5)  Maximize the ROI (Return on Investment): In pay-per-click advertising tool, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics.  Data is reported accurately and correctly and campaign results can be tracked extensively. So with the help of all provided data you can measure your ROI (return on investment).

At Astral Kreations we provide all Web designing and development and PPC/digital marketing / Search Engine Optimization/Social Media Optimization services efficiently and cost effectively.