Top 5 Benefits of SEO for Small Businesses

SEO is one of the most effective and important online marketing medium for small and medium businesses.  SEO is the best option for them to promote their business as they have limitation to spend more to promote their business with other available marketing strategy. So it is right decision of small and medium companies to invest in search engine optimization (SEO).

Five Benefits of SEO 

Make User Friendly Website

If you are a starter and want to build better, faster and user friendly website for your customer or client. So SEO will help you to do it in a proper manner. On-page SEO techniques improves the user experience and make it website SEO  friendly, so this will gives your site many short and long term benefits.

Find Relevant or New Customers

For any business either small or big, you need relevant customers. The more of visitors increases chances to bring more business for you. And digital marketing is the best way to attract more visitors towards your site.

Discover New Markets

As you know that web marketing is definitely one of most important medium to reach maximum people around the world. A successful SEO Strategy or Marketing will help you to discover new markets with the help of new platforms like Social media optimization; search engine marketing can take your websites traffic into higher levels by implementing SEO strategies.

For Achieving Better Conversion Rates

SEO optimization can help you to achieve your goal or targets very fast. Because SEO optimized sites are easy to use and compatible with both the desktop and mobile users. This help you to understand better conversions i.e. visitors who comes to your site are more likely to become customers, and it automatically increases better conversion rates.

Create Brand Awareness Online

SEO optimization brings your main keywords into top search engine result pages. An advantage of ranking in the top positions of the SERPs helps to create your online brand awareness very fast. Mostly online users like to trust or go with a brand when it appears in the first places when they search for a term or keywords rather than brands that don’t have a good web presence. So if you want to have good web presence, then go for SEO optimization / Digital Marketing.

At Astral Kreations we provide all digital marketing / Search Engine Optimization and Social Media Optimization services efficiently and cost effectively.

Top Five Digital Marketing Tips to Grow Your Business

Digital Marketing

Digital marketing is one of the most effective online medium to promote products, services or brands through different online marketing platforms. Digital marketing platforms such as, search engine optimization (SEO), social media optimization, search engine marketing, PPC, email marketing etc.

Top Five Digital Marketing Tips

1. Be frequent and consistent: Social media platforms are very useful to promote your product or services. Social media is a way for you to build your brand’s voice. If you want to make success in your business through social media, you should not only post regularly, but there should be a uniformed identity to your posts. You should be frequent and consistent in your marketing strategy.  The optimal number of posts to Face book is between 5 and 10 times a week, Twitter 5 tweets a day, Google+ and LinkedIn for once a day.

2. Know your customer: Before starting any business promotion or campaigning, you must know your customers. If you know your customers, then you can make or create plan according requirement of your customers. Most brands use their social media accounts only for promotional purposes. Instead, find and share information that your customers want to see and occasionally mix in your promoted content.

3. Engage with your followers: In social media marketing engagement with your followers is very very important, you should interact with your customers or client in regular basis; try to do healthy conversation, it will help you to build good relation with your clients or customers. It will make your half a work done. Also do not be afraid of social confrontation, approach any complaint as an opportunity to show your brand’s customer-service capabilities.

4. Quality Content: Content or content marketing is still king in digital marketing strategy. You may be think why is content so important? Because it is an important medium for conveying your brand’s message. If your content is not clear and message not well-formulated, you will undoubtedly struggle to succeed. So keep in your mind that content should be unique with good quality.

5. Internal Page Optimization for conversions: How and why your visitor come or land on your site? You should aware of this question for making entire content. Once you know the action you want users to do then you can find affordable tools for perpetuating those actions.

Benefits of internal links or page optimization:

·         Make the website easy-to-navigate for new visitors.

·         Make the website theme clear in the eyes of the search engines.

·         Increase the number of page views.

·         Reduce the bounce rate.

·         Benefit from visitor responses to organic call-to-actions.

·         Spread the link juice throughout your website.

.         Internal Links are much more easily controlled and optimized than external back links.