Latest Trends of Web Designing

Web designing needs proper planning and dedication for making an appropriate website. It includes structure of site, information architecture, user-interface, navigations, layout, colours, fonts, and images etc. As you all know how websites becomes very very important for creating online presence and also to be successful in online market. So automatically web designing got huge importance. For creating any websites you should follow principles of designing because it has to meet the goals of a website owner.

1. Large Background Images:

As you all know sites like ecommerce store, blogs and businesses images plays most important role.  Because large images helps to attract more users towards your website. And also with using large images it becomes quite easy to convey a message or information to targeted audience.

2. Video Uses in Background:

Do you know why we use websites? Websites generally are story telling mediums and with using videos in websites it becomes quite effective way tell story. Because we can share our ideas, emotions, information to the visitor easier. We’ve already seen many times in websites where a business’s implementing video in their websites. In future this trend will grow even more with all new modern and latest technologies like 3D graphics and HD quality videos to build real lifetime experience.

3. Personal Branding:

Now, every single individual or business requires personal branding.  Personal branding all includes your identity, your image, relationships with other peoples (it can be your customers), vision and mission and also people’s opinion about you. So these all aspects you have to include while developing a website.

4. Mobile Friendly Websites:

We’ll aware of the fact, that from last few years’ mobile users are increased in huge numbers and it will increase even more and to be continued to grow further. So now all focus is shifted to mobile friendly websites. Mobile friendly, responsive websites are quite easier to go through with mobile devices.  

5. Modular Design or Grid Based:

Do you know modular or grid based design, also known as cards/tiles design?  This is not a new thing in web designing but it suited the most for getting more attraction and mainly for quality of reusable and very responsive-friendly with the tiles stack nicely on different screens and form a flexible layout that looks nice and clean on any screen size.

6. User Friendly:

For success of any website, usability is very important and you should always focus on it. Because user friendly websites provide a smooth user experience for visitors. So automatically it helps your site performance and increase chances of success.

7. Optimized:

Web designing is an important aspect in website performance and success. Optimized web designing provide best user experience to visitors. Optimized website is always useful for online promotions. It helps to increase sales and revenue for your business.

At Astral Kreations we provide all Web designing, web development, Pay-per-click (PPC), digital marketing, search engine optimization and social media optimization services efficiently and cost effectively.

How Pay-per-click (PPC) Advertising is useful?

What is Pay-per-click Advertising?

Pay-Per-Click (PPC) advertising is one of the fastest and effective ways to attract more targeted customers to your website. There are many PPC advertising tools available in the online market. Like Google AdWords, Yahoo Search Marketing, Facebook ads and others. In all available platforms of ppc advertising, Google adwords is the most popular ppc advertising programme. PPC advertising used to display ads of business owners in the sponsored/paid results section (top of the page) of search results pages and pays a fee each time someone clicks through the ad to their site.

Benefits of Pay-per-click (PPC)

1) Fast Results: As you all know businessmen or businesses always look for quick and instant results. PPC advertising programme is the fastest way to run an advertising campaign and get instant results. For example, if you have a website and want to run a PPC campaign, you can quickly create an adwords account, set up your ads and run them in your Google adwords or other network and start getting traffic. PPC is not like SEO, so you don’t have to wait too long for getting targeted traffic and leads for your site.

2) Expand Reach: PPC advertising campaign helps you to send more relevant traffic for your website. It also helps you to expand your online visibility and help you to establish your company as a leader and effective brand in your industry.

3) Provides Campaign Flexibility: PPC advertising campaign is so easy to measure, adapt or set up your campaign according to your budget. For example, suppose in your campaigning if a keyword isn’t working for your expected target or audience or you decide to target a different audience, a revision of the advertising components is achieved easily.

4) Crete Brand Awareness: Pay-per-click campaign is one of the most effective and fastest ways for creating and increasing your brand awareness online. PPC ads are always appearing predominately on the search results pages so whether searcher clicks or not, but still he/she get to know about your ppc campaign. So automatically it helps to increase your brand awareness.

5)  Maximize the ROI (Return on Investment): In pay-per-click advertising tool, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics.  Data is reported accurately and correctly and campaign results can be tracked extensively. So with the help of all provided data you can measure your ROI (return on investment).

At Astral Kreations we provide all Web designing and development and PPC/digital marketing / Search Engine Optimization/Social Media Optimization services efficiently and cost effectively.

Top 5 Benefits of SEO for Small Businesses

SEO is one of the most effective and important online marketing medium for small and medium businesses.  SEO is the best option for them to promote their business as they have limitation to spend more to promote their business with other available marketing strategy. So it is right decision of small and medium companies to invest in search engine optimization (SEO).

Five Benefits of SEO 

Make User Friendly Website

If you are a starter and want to build better, faster and user friendly website for your customer or client. So SEO will help you to do it in a proper manner. On-page SEO techniques improves the user experience and make it website SEO  friendly, so this will gives your site many short and long term benefits.

Find Relevant or New Customers

For any business either small or big, you need relevant customers. The more of visitors increases chances to bring more business for you. And digital marketing is the best way to attract more visitors towards your site.

Discover New Markets

As you know that web marketing is definitely one of most important medium to reach maximum people around the world. A successful SEO Strategy or Marketing will help you to discover new markets with the help of new platforms like Social media optimization; search engine marketing can take your websites traffic into higher levels by implementing SEO strategies.

For Achieving Better Conversion Rates

SEO optimization can help you to achieve your goal or targets very fast. Because SEO optimized sites are easy to use and compatible with both the desktop and mobile users. This help you to understand better conversions i.e. visitors who comes to your site are more likely to become customers, and it automatically increases better conversion rates.

Create Brand Awareness Online

SEO optimization brings your main keywords into top search engine result pages. An advantage of ranking in the top positions of the SERPs helps to create your online brand awareness very fast. Mostly online users like to trust or go with a brand when it appears in the first places when they search for a term or keywords rather than brands that don’t have a good web presence. So if you want to have good web presence, then go for SEO optimization / Digital Marketing.

At Astral Kreations we provide all digital marketing / Search Engine Optimization and Social Media Optimization services efficiently and cost effectively.

Top Five Digital Marketing Tips to Grow Your Business

Digital Marketing

Digital marketing is one of the most effective online medium to promote products, services or brands through different online marketing platforms. Digital marketing platforms such as, search engine optimization (SEO), social media optimization, search engine marketing, PPC, email marketing etc.

Top Five Digital Marketing Tips

1. Be frequent and consistent: Social media platforms are very useful to promote your product or services. Social media is a way for you to build your brand’s voice. If you want to make success in your business through social media, you should not only post regularly, but there should be a uniformed identity to your posts. You should be frequent and consistent in your marketing strategy.  The optimal number of posts to Face book is between 5 and 10 times a week, Twitter 5 tweets a day, Google+ and LinkedIn for once a day.

2. Know your customer: Before starting any business promotion or campaigning, you must know your customers. If you know your customers, then you can make or create plan according requirement of your customers. Most brands use their social media accounts only for promotional purposes. Instead, find and share information that your customers want to see and occasionally mix in your promoted content.

3. Engage with your followers: In social media marketing engagement with your followers is very very important, you should interact with your customers or client in regular basis; try to do healthy conversation, it will help you to build good relation with your clients or customers. It will make your half a work done. Also do not be afraid of social confrontation, approach any complaint as an opportunity to show your brand’s customer-service capabilities.

4. Quality Content: Content or content marketing is still king in digital marketing strategy. You may be think why is content so important? Because it is an important medium for conveying your brand’s message. If your content is not clear and message not well-formulated, you will undoubtedly struggle to succeed. So keep in your mind that content should be unique with good quality.

5. Internal Page Optimization for conversions: How and why your visitor come or land on your site? You should aware of this question for making entire content. Once you know the action you want users to do then you can find affordable tools for perpetuating those actions.

Benefits of internal links or page optimization:

·         Make the website easy-to-navigate for new visitors.

·         Make the website theme clear in the eyes of the search engines.

·         Increase the number of page views.

·         Reduce the bounce rate.

·         Benefit from visitor responses to organic call-to-actions.

·         Spread the link juice throughout your website.

.         Internal Links are much more easily controlled and optimized than external back links.